Attorney Ji Heon Oh of One Law Partners, LLC participated as a presenter at the special seminar, “Consumers’ Right to Know in the Age of Information Asymmetry,” hosted by the Korean Advertising Society on September 10.

The seminar was organized to discuss key issues surrounding consumers’ right to know and information disclosure policies, including greenwashing, disclosure of harmful ingredients in tobacco products, and the use of personal information in digital advertising.

It brought together academics and practitioners to explore ways to strengthen consumer rights and improve related systems.

Attorney Ji Heon Oh delivered the first presentation of the seminar, titled “Greenwashing and Consumers’ Right to Know,” in which he explained green marketing as a means for companies to build consumer trust and enhance their corporate image.

He also shared in-depth perspectives on greenwashing, which creates consumer distrust and confusion through misleading environmentally friendly claims, and discussed consumer risks inherent in advertising.

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[Related Link]
[행사사진] 26.09.10 특별세미나 | Korean Advertising Society