Attorney Joo-Seon Choi is a legal expert specializing in personal information protection, intellectual property, and artificial intelligence. She has participated in the development of digital policy and legal frameworks while serving as a member of the Legislative Interpretation Advisory Group and the Self-Evaluation Committee of the Personal Information Protection Commission, a member of the Public Data Strategy Committee, a member of the Policy Advisory Committee and Regulatory Review Committee of the Ministry of the Interior and Safety, and a member of the Seoul Metropolitan Government Personal Information Protection Review Committee.

She has also built a strong track record of leading cases in the fields of privacy and copyright through her involvement in major Korean privacy and IT disputes, including the Nate and Cyworld personal information leakage damages litigation, administrative litigation arising from personal information leaks involving KT, WeMakePrice, and Interpark, administrative litigation relating to the Facebook Cambridge Analytica scandal and Meta’s behavioral information collection practices, the administrative litigation concerning the leakage of personal credit information at the National Credit Union Federation of Korea, the Open Capture copyright litigation, and the JobKorea–Saramin database rights litigation.

In addition, after serving as Managing Partner of Law Firm Minhu, she became Chief Executive Officer of Nepla Co., Ltd., a legal-tech company, and Chair of the Korea Posthuman Institute. Through publications such as Humans in the Posthuman Era, EU Data Protection Law: Focusing on the GDPR, and Virtual Personality: Questioning Human Personhood in the Age of AI, she has been recognized as an expert combining both practical and academic expertise.